Kyle
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Mugshot Coffee Co. Branding

LOGO DESIGN  |  BRANDING & IDENTITY

       Arabica, individual drip, micro-lot, Rosetta, artisanal, sprudge (?), medium roast, light roast, medium-light roast, light-medium-light roast… what are we even talking about anymore? In a category saturated with grandiose buzzwords and overconfidence, Mugshot Coffee Company aims to take the pretension out of drinking coffee. The materials developed for this concept were designed to mimic old police reports and legal documents to align with the name of the company and to elicit a laid back, blue-collar in-store experience.      

 

 

Arabica, individual drip, micro-lot, Rosetta, artisanal, sprudge (?), medium roast, light roast, medium-light roast, light-medium-light roast… what are we even talking about anymore? In a category saturated with grandiose buzzwords and overconfidence, Mugshot Coffee Company aims to take the pretension out of drinking coffee. The materials developed for this concept were designed to mimic old police reports and legal documents to align with the name of the company and to elicit a laid back, blue-collar in-store experience.

 

 

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       The materials developed for this concept were designed to mimic old police reports and legal documents to align with the name of the company and to elicit a laid back, blue-collar in-store experience.      

 

 

The materials developed for this concept were designed to mimic old police reports and legal documents to align with the name of the company and to elicit a laid back, blue-collar in-store experience.

 

 

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       Supporting graphics include polaroid pictures, coffee stains, tape, cross-outs, and stylized photography. Contributing to the feeling of a police report is the use of Courier New and a strict grid system      

 

 

Supporting graphics include polaroid pictures, coffee stains, tape, cross-outs, and stylized photography. Contributing to the feeling of a police report is the use of Courier New and a strict grid system

 

 

       The see-through packaging was designed to mimic a police line up behind glass.      

 

 

The see-through packaging was designed to mimic a police line up behind glass.

 

 

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