Stout Heart is a full-service marketing agency located in the heart of downtown Portsmouth, NH. Founded in 2015, Stout Heart quickly outgrew its start up branding and was in need of an update. While maintaining the equity of the original brand, all touch points were refreshed to better reflect the motto of the mission-focused Stouthearted: Be Brave.
Additional logo variations were added for greater flexibility in different media.
The tone of the brand is dauntless and resolute, and a big part of the application of that tone revolves around making and breaking the grid. Grids were constructed using an odd number of columns to encourage asymmetrical layouts. The use of grids, bold typography with drastic differences in size, and stylized photography all contribute to the whimsical and brave spirit of the new brand.