Urban Wellness, a San Francisco-based start up, is a boutique health and wellness practice that helps busy young professionals look and feel their best. The company offers health, behavior, and lifestyle coaching on topics like healthy eating, deconstructing cravings, balancing hormones, maintaining relationships, reducing stress, and much more.
In early talks with the client it became apparent how important it would be to create an identity that communicates how these services are all intertwined, and how the synergy between them can help individuals achieve balance and live happier, healthier lives.
The logo was built on a grid system. That same grid system was used to create lock ups for the company's 10 core pillars. The identity was designed this way to illustrate that all of company's core offerings are connected, and that working on these things simultaneously helps individuals be more holistically healthy.