Arabica, individual drip, micro-lot, Rosetta, artisanal, sprudge (?), medium roast, light roast, medium-light roast, light-medium-light roast… what are we even talking about anymore? In a category saturated with buzzwords, Mugshot Coffee Company aims to take the pretension out of drinking coffee. The materials developed for this concept were designed to mimic old police reports and legal documents to align with the name of the company and to elicit a laid back, blue-collar in-store experience.